Once we all know what the critical issues and success factors are, we can work on your plan for growth. Clear, strong, simple (but maybe not easy) plans are what VantagePoint prides itself on. Plans that you can put into action.
Growth planning advice at VantagePoint means using research based insights and sound business processes to set a clear, usable and effective way forward.
- Marketing Audit – VantagePoint can objectively assess what is and isn’t working across your marketing mix. This is a great lens for improving the marketing process, helping you to trim costs, eliminate wasted spending and keep revenue growing
- Strategic Planning – A collaborative process with your management team to understand and set the critical success factors and goals for the business
- Vision & Values – VantagePoint specialise in developing powerful and relevant visions and value programs to reflect the ambitions and cultures of growth focused organisations
- Brand Positioning with BrandCompass – Brand is strategy therefore strategy is brand. VantagePoint’s BrandCompass is a strategic brand-positioning tool – describing the ‘space’ you want your brand to occupy in the minds of your customers. It’s about where your brand needs to go to better connect with customers
- Brand Naming – Working through various naming conventions, we use BrandCompass as the foundation for creating a name that best positions your brand
- Marketing Growth Planning – Determining what strategies and tactics are needed to best connect with the market is what our marketing plans deliver. What to do, when to do it, who best to do it to and how much you should spend to achieve what you want.
- Innovation Development – ‘Innovate’ is a VantagePoint tool to help organisations generate and develop innovative ideas to create business growth. The starting point is a creative challenge and a blank canvas. The output is a bank of ideas, ready to be taken forward within the business, that are grounded in the needs of consumers and aligned with business capabilities and brand values